Smart customer engagement, in whichever form, is now more important in today’s competitive climate than ever before. The success of an organization depends heavily on how well they understand and communicate with customers.
On this note, Kofax in partnership with ITWeb, is conducting online Smart Customer Engagement Survey to gain valuable insight into the customer communications strategies within South African organizations.
“An important reason for undertaking this Smart Customer Engagement Survey is to better understand what the key drivers are for our site visitors around their customer communications preferences,” says, Jeroen Huinink, vice president, Product Marketing at Lexmark Enterprise Software.
In Huinink’s opinion there are a number of factors that can contribute to the success of an organization’s customer communications strategy.