Lexmark: Listening Closely

BSD dealer meetingLast week here in Lexington, the Lexmark channel team hosted a two-day event for Lexmark’s top-performing copier dealers in the United States, Canada and Latin America. During the event’s sessions, Lexmark executives discussed everything from our latest and greatest imaging and output devices to our transformation from a hardware-centric company to an end-to-end solutions provider; particularly focusing on how Lexmark’s evolving strategy will benefit them and their customers.

Screen shot 2013-05-30 at 10.22.38 AMBut that’s just us talking – the real key is to get these dealers together and listen to what they have to say. It’s the listening that separates Lexmark from our competitors: by listening and developing solutions that help them differentiate their business we become more than just another hardware vendor and they become an integral and trusted resource to their customers day in and day out.

Along with the dealers, we invited market analysts and reporters to sit in on the sessions and speeches. One of these influencers is Andy Slawetsky, president of Industry Analysts, Inc. He recently posted a great piece encompassing the two days, and made some statements we take pride in, such as, “I would wager to say that Lexmark has a greater percentage of the top 10 US dealers as clients (in terms of revenue) than any other A3 or A4 brand – period.”

Slawetsky also discussed in that posting our skill at listening to our dealers and asking questions of them to help better serve their customers.

Watch the videos below from the two-day event.