Lexmark partnership: 25 years strong

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By Lisa Doctrow

Partners for life. That’s how you could describe Lexmark’s relationship with EWIS Peripherals, a Sri Lankan IT reseller that holds the biggest market share for MPS in the island country.

EWIS has been a Lexmark partner for 25 years, and recently held a special ceremony to celebrate the occasion — including a gift exchange, according to local custom — with Leonel Da Costa, Lexmark vice president, Asia Pacific enterprise sales and managing director.

chinese-picture

“We gave each other symbols of prosperity [from Lexmark, a Chinese portrait, pictured right], which was appropriate given our longstanding, profitable partnership,” Da Costa said.

EWIS sells only Lexmark laser printers and is the “face of Lexmark” in Sri Lanka, according to Da Costa. The EWIS main office in Colombo, Sri Lanka, has a briefing center — Da Costa describes it as a “small copy” of the Lexmark Customer Engagement Center at the company’s headquarters in Lexington, Kentucky — where EWIS is able to showcase Lexmark products and solutions. As a value added partner, EWIS provides managed print services and solutions, such as Lexmark Print Management, to customers.

EWIS-EBCThe EWIS briefing center in Colombo, Sri Lanka.

So what makes our partnership so strong?

“Trust and support,” Da Costa said. “They trust in us and our technology. We also provide unique support by really listening to them, understanding the challenges of this developing market, and helping them customize products and solutions for their local needs.”

Da Costa said a team of Lexmark engineers from Lexington and Cebu, Philippines, visited Sri Lanka a couple of months ago to learn more about those needs and how we can help.

“Thank you to you, and the team at Lexmark for all the support throughout the last 25 years and most importantly for understanding us and our customers, which made this journey possible,” said Harsha Samarajiwa, EWIS chief operating officer, in an email to Da Costa following the celebration. “We hope, we believe and we look forward to another 25 years of working closely together in order to continue to serve our valued customers here in Sri Lanka.”

Pictured at top: Leonel Da Costa accepts a gift from Sanjeewa Wickremanayake, EWIS chairman, at the 25-year celebration in Sri Lanka.